Silent
Transformation
Position your medium-sized company for the future. Use the principles of success from Silicon Valley and integrate them in small waves.
That doesn't work for you in the SME sector?
You want to use the opportunities of digital technologies and new business models without turning half the workforce against you? Then we should talk.
We specialise in bringing medium-sized companies into position with minimum noise. This way, you see market opportunities rolling in earlier and can serve them profitably.
Moving a lot with small interventions
Our approach explained in 3 min
The second best moment to change something was 10 years ago
The best is today.
Integrate Silicon Valley Mindset in small waves
Transformation does not have to sweep away the familiar corporate culture as a tsunami.
With respect for the specifics of your business, Silicon Valley success principles can make a big difference for you, even in small waves. Interest aroused?
Your strategy consultancy for positioning and transformation
What we do
Describe in 2 sentences what your company does and what it stands for. - It sounds so simple, but it's often very tricky. We help you to formulate your positioning clearly and memorably.
There is almost always resistance. "We've always done it that way" is probably familiar to everyone. We support with sparring, a lot of listening and moderation to get everyone on board.
In the digitalized world, needs change every second. This opens up many opportunities, provided you recognize them and are flexible enough to take this course. We are happy to provide support here.
It is often very simple adjusting screws that make the follower a leader in the market. Let's look at where your potential is untapped.
Today, customers and employees want to understand WHY you do something. We will work with you on this and exactly what role your company plays in society.
A portfolio should be structured according to customer benefit. In reality, companies' offerings are often historically grown but not strategically structured. We can change that.
With a slightly different perspective, there are often completely new opportunities to give the existing substance of our middle class the contemporary drive.
The Kali System
Initial interview
Listen
Observe
Analyse workshop
Think customer-centric
Develop a plan
Test early
Measure success
Eliminate
Integrate
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02
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This is what our customers say
Peter Funke
CEO Steinert GmbH, Cologne
“With Kalifornication, we have made the mindshift from machine builder to resource search engine”
Matthias Autzen
CEO Trainvac GmbH, Wedel (Hamburg)“With Kalifornication, we have positioned ourselves as a technology leader in the conservative rail market, which has opened many doors for us.”
Silvio Neumann
deputy GF Futec Europe GmbH, Duisburg“As a Japanese technology specialist, we have found our top positioning for a powerful market presence in Europe with the guys from Kalifornication.”
Rune E. Martinussen
Executive VP TOMRA Sorting AS, Oslo“Gunnar helped us to leapfrog the competition”.
About us
David Grethen & Gunnar Kläschen
Because we enjoy SMEs so much, today we are focusing B2B on international SMEs. We make “hidden champions” visible and help them achieve the brand presence expected of a global player in digital times.
Our experience is based on more than 20 years in sales and marketing in many industries such as board sports, real estate, recycling, mining, food. We have worked in both B2C and B2B and understand both the agency business and the client perspective.
Our values
Curiosity
Freedom
Joie de vivre
Creativity
Connection
